Basic/ Leo Basica

Cultivate Wines sub-brand

Basic — Sat, 10 Dec 2011 03:32:01 +0000

Makesmith™

Basic — Thu, 10 Nov 2011 03:30:42 +0000

Make Smith™ is operated by Steven Soria, a third generation leather craftsman based in Santa Barbara, California. We were approached to design a site that was classic, clean and functional in the purest sense. It needed to fit with Make Smith's brand aesthetic and voice, a "desire to be innovative and new, while reflecting on design practices from the past." With this in mind and stunning lifestyle photography, I think we nailed it.

Website Design
Custom Wordpress CMS Development
Layout Design

Cultivate Wines

Basic — Tue, 23 Aug 2011 00:34:01 +0000

We Quit the Plain

Basic — Mon, 01 Aug 2011 19:45:22 +0000

It’s always a pleasure to be approached with a project that fits perfectly with our design aesthetic and credo. We Quit the Plain, based from Santa Cruz and Santa Barbara, California, is a lifestyle and surf culture brand that is timeless in it’s pursuit of life. Here, we went with an editorial/publication style layout that flows with WQTP’s philosophy of sharing stories and riding waves – a simple, but true love for the experience. Technically, the website is fully manageable with WordPress and is a huge step up from their previous blog that lacked gusto and style.

Website Design
Custom Wordpress Development
Logo/Identity Design

A Brief Interlude Project

Basic — Sat, 30 Jul 2011 22:53:59 +0000

Fable Wines

Basic — Sat, 23 Jul 2011 21:33:04 +0000

The Wonderlust Journal

Basic — Sun, 22 May 2011 00:58:04 +0000

In this project, Basic was hired to create a new identity and website for The Wonderlust Journal. We were in charge in the re-branding of the old Wonderlust “tumblr” style blog into a global digital and culture publication. We’re excited to not only see its growth but also its inspiring editorial posts. Enjoy.

Website Design
Logo/Identity Design
Custom Wordpress Development
Visual Design

Direct Relief International

Basic — Wed, 24 Nov 2010 03:46:24 +0000

I was asked by DRI’s project directors to design their official Haiti Earthquake Response presentation that would be used organization-wide and in the press. They needed something simple and easy to understand that would explain their organizations role in helping the victims of the earthquake and also what they’re doing currently to help the community as a whole. Using strong typography and custom infographics, this presentation turned out buttery.

Keynote Presentation
PDF Slideshow

The Agency of Vision & Movement

Basic — Sun, 24 Oct 2010 03:58:15 +0000

Other stuff

Basic — Sun, 24 Jan 2010 18:05:19 +0000